Do you really like the feel and look of the HTC One, but dislike its size? HTC obviously believes there happens to be lot of you. That’s why it’s launching a scaly down edition of its newest major smart cellphone.

HTC declared today that it will be launching the HTC One Mini in choose marketplaces this Aug. Small sized cellphone will function all the design of the HTC One without the measurement or the innovative specifications of its mature sibling. That does not mean you will be getting a bad cellphone, however, as the One Mini still has a lot of punch.

The HTC One Mini will function a 4.3-inch 720p show, a dual-core 1.4 Snapdragon 400 CPU, 16GB of inner storage space and Android operating system 4.2. It also functions all of the application developments that came with the HTC One – such as BlinkFeed, Zoe and BoomSound. The only disadvantage is that the One Mini has cast off the NFC processor and IR blaster that were existing in the unique HTC One.

“We are extremely pleased to be behind the market’s major smart cellphone and now, with the inclusion of the HTC One mini, the best smart cellphone family in the world.” said Peter Chou, CEO of HTC Organization. “The HTC One mini represents everything that creates the HTC One a achievements on a compact sized but similarly eye-catching range.”

The HTC One Mini is obviously a immediate reaction to Samsung’s mini range that started with the Galaxy S III Small and ongoing with the Galaxy S4 Mini. There is a industry for small mobile phones, and HTC is not going to let New samsung have all the marketshare.

If you want your information in a more audio-visual structure, Check out HTC’s formal statement Video below:

The smartphone market may appear to be a very profit making one. After all, the unveiling of a new product whips consumers into a frenzy, as evidenced by news articles showing people queuing up upto 2 days in advance to be the first to get their hands on the latest technology.

However, the recent earnings published by powerhouses such as HTC and Samsung suggest otherwise, as their earnings estimates for the quarter have failed to match up to investor estimates. HTC and Samsung make some of the most popular smartphones in the market today, with their products gaining wide acclaim, so how is it possible that they have failed to impress with their earnings? The problem is not with their product, but with the overly saturated smartphone market. How has the smartphone market become so saturated?

-Consumer spending power is down and as a result, more consumers are sticking with their current model or looking at cheaper offerings from rival brands, thus causing estimated sales figures to drop considerably.

-The market is already flooded with every type of smartphone imaginable. There is everything from a phablet, which is a phone and tablet hybrid, to the fastest phone in the world available to purchase. Thus it is harder for companies to bring out new and even more innovative products, and anything that they do produce has a hard time standing out from the crowd. First movers in the market such as Apple, are also finding it harder to differentiate their product.

So what can these companies do that will make them stand out from the crowd and enable them to reach targeted earnings?

–Choose the right niche

These companies need to step back and identify their core strengths. Gimmicky products such as smart glasses and smart watches will not last long in the market and will certainly not be able to drive up the dwindling earnings. The key right now is to identify the gap in the market that needs filling, and has not been fulfilled by the spectrum of smartphones already.

–Stick to your word

Consumers will fast see through false claims so it is important to not market the product by making fanciful assertions. If you say that you are the ‘first’ or the ‘fastest’ make sure your product can live up to its marketing, or you will soon find that you are losing your customer’s loyalty.

–Not be overwhelmed by competition

Although it is an uncertain time for smartphone businesses, it is important for them to keep their cool and not let competitor pressure get to them. They need to stick to their goals and not be sucked in by the competitions business moves. The focus should be on quality and not lowering standards to drive down costs. Cutting corners may yield temporary results but will only hurt in the long run.

–Marketing

Marketing is one of the most crucial tools a business can possess, and when done right, it will take a business to unforeseen highs. Smartphone makers need to educate their customers and call their attention to their new product and its features, which customers might not be aware of. Marketing campaigns need to be full of information and inform customers just why your product is better than the rest.

Probably one of the biggest interests you have when you own a phone is whether you will be able to get any cool accessories for it. Well, if that is your question, then don’t worry, as in the following paragraphs this article will take a closer look at some of the best Accessories to be launched on the market in the near future.

Environmentally friendly chargers

Incorrect disposal of electronic waste accounts for a lot of the environmental problems we are dealing with today. In this regard, it seems that certain companies have taken a decision to research and eventually launch on the market a set of electronic chargers that are environmentally friendly. So how will they actually work? Well, they’ll consist of a bracelet that is powered through solar energy and through a special process; the solar energy will be converted into electricity that’s going to power up your phone. Pretty smart and simple, don’t you think?

Ultra fast charging batteries

Another accessory that you will be more than happy to use with your phone are the ultra fast charging batteries. You know very well that charging a regular phone battery will take at least a few hours, hours that you sometimes just don’t have. However, with ultra fast charging batteries, you’ll be able to use your phone in under a minute; because that’s the time it takes for them to charge.

Fold out screen

While some people want to have a mobile phone that they can easily carry around, others want to have a big screen, because they maybe want to watch movies and other media content. And here is where the fold out screen comes into play. While many experts are still working at it, when it will be ready, the screen will be expandable and you’ll be able to watch your movies and favourite show in a fairly large screen. When you’re done with enjoying your media, you’ll just need to fold out the screen into your smartphone. How great is that?

Finger Charging Batteries

For many people this type of accessory will sound a little bit depicted out of science fiction, but that is what many have considered today’s devices before they were even created. So basically, with this accessory, you will practically be able to touch each end of your phone’s batteries with your fingers (thumb and index finger) and watch as your batteries are charged. There are currently certain wristwatches that are powered this way, so you can expect that when this type of battery will be out, to be very efficient.

Mobile Cameras and Lenses

How many times did you want to take a good picture with your phone’s camera, but you ended up taking one that looked very bad, especially if you’ve taken it in an environment with poor illumination? Well, in the future it seems that lenses and cameras will go mobile. As a result, you’ll even be able to capture images a few kilometres away and enjoy great image quality, as if you’ve taken the picture at close distance.

With that in mind, these are certainly some great mobile phone accessories that will soon be launched on the market. With great usability, they will definitely change the way we look at our mobile phones.

Google Nexus 7 has been far ahead in the seven-inch tablet market since its release last year. For people yearning towards high price-performance-ratio tablets, the upcoming Nexus 2 is unquestionably one of the top candidates. But how about folks who are using Nexus 7 the first generation already? Will it make sense to spend extra money and upgrade? This post will compare Nexus 7 1 and Nexus 7 2 from 5 aspects, which may help you make a decision.

1. Appearance

Generally, users can easily tell the new Nexus 7 from the first generation, which appears to be a bit slender and has a bigger length-to-width ratio. In addition, Nexus 7 2 is around 2mm thinner and 50g lighter than the first model, making it marginally easier to hold and carry.

As to the display of the second Nexus 7, it is indeed a lightspot to audience. The 1920 *1200 pixel resolution has made it the best eBook reader as well as video/game player by far.

2. Processor, graphics and memory specs

New electric models always show advantages in tech specs, so does Nexus 7. New Nexus 7 uses a more efficient processor, Quad Core Snapdragon S4 Pro (1.5 GHz), which relatively emits less heat and uses less power compared to the previous NVIDIA Tegra 3 processor (1.2 GHz). In addition, Nexus 7 2 comes with an Adreno 320 GPU with a clock speed of 400 MHz while its predecessor comes with an NVIDIA GeForce ULP GPU clocked at 416 MHz.

From the angle of RAM, Nexus 7 2 has a double RAM of 2G than Nexus 7 the first generation, which makes it more fluent to switch between apps and proceed multi tasks. As far as the overall storage is concerned, there is no difference: 16 G, 32 G and 64 G are available for both models. No 128 G version for Nexus 7 2.

3. Cameras

That’s another aspect where the second model wins out. As an owner of Nexus 1, I always feel upset when I want to take photos on my Nexus 7. But I can’t. I can take self-shots at daytime,however there is no rear-facing camera. Actually, every time when I don’t take a camera at hand, I have to first use my phone to take photos, transfer the pics to my Nexus 7 via Bluetooth, then use my Nexus 7 to upload and share.

Fortunately, the second Nexus 7 is integrated with front-facing and rear-facing camera.A 5-MegaPixel rear camera is not excellent in the same category, but it is enough in most cases.

4. Battery

Battery is a very important factor when people consider buying an electric device. Although Nexus 7 2 uses a better processor and is likely to consume less power under the same circumstance, the first Nexus 7 is actually a notch above the successor with a 4325mAH to 3950mAH. I consent to that better processor works, but why doesn’t the new model adopt the same battery as the first one?

5. Price

The New Nexus 7 starts at a slightly higher price of $229, while the first version (16 G, WIFI) is known as $199. The 32 G version (WIFI) and 64 G version (4G, WIFI) sell at $269 and $349 respectively.

Note that Nexus 7 1.0has been officially listed as “No longer available” at Google Play store. Thereby you guys who haven’t got a tablet yet may have to choose Nexus 7 2 or another brand. Personally, I won’t buy another Nexus 7 model until the current one is too old to work properly.

About Author

Ada Wang is fond of reading, singing and painting. She works for Epubor, also writes tech-related guides, tips, reviews, etc. for different blogs.